IP & Music Industry Workshop for Artists
Fri Dec 12, 09:00 - Sat Dec 13, 14:00
George High School
ABOUT
FREE IP & Music Industry Workshop for Artists
Venue: George High School
Dates:
12 December – Time: 9am
13 December – Time: 9am
Calling All Musicians, Podcasters, and Creatives
Artists across the Western Cape are invited to attend a free two-day Intellectual Property (IP) and Music Industry Workshop at George High School this December.
This event will bring together leading voices in South Africa’s creative industries to share practical knowledge and insights to help artists build sustainable, successful careers.
The workshop will feature in-depth discussions on:
• Radio
• Collecting Agencies
• Management and Agents
• Royalties
• Podcasts
• Intellectual Property (in partnership with the Department of Small Business Development)
Why You Should Attend
Strategic Insight from Industry Leaders
Learn directly from respected professionals who will provide practical guidance on navigating today’s complex creative ecosystem — from streaming and sync deals to royalties and performance rights.
Unlock New Revenue Streams
Discover how to protect your work, get paid fairly, and take advantage of new opportunities in the evolving creative economy, including insights into the Copyright Protection Amendment Bill.
Culture Meets Commerce
Connect with creators, innovators, and industry veterans. This workshop bridges tradition and transformation to strengthen South Africa’s creative economy from the inside out.
Featured Speakers include
Mhlanganisi Masoga
A seasoned policy development professional with significant senior leadership experience dedicated to the development and growth of the Creative Industries within the South African public sector.
Deeply rooted in the Arts and Education sectors, possessing expertise in Music Education, curriculum development, project management for cultural programs, and driving policy advocacy for creative enterprises.
Masoga has led the development of major strategic documents, including the Gauteng Music Industry Strategic Framework, Gauteng Visual Arts Strategy, and the National Creative Industries Masterplan.
He is experienced in facilitating and presenting at workshops on Intellectual Property (IP) for SMMEs. Delivered presentations on the Importance of IP for SMEs and Copyright and Related Rights.
Masoga is currently the Director for Local Economic Development at the national Department of Small Business Development, following his stint as Director Cultural and Creative Industries at the Department of Trade, Industry and Competition from 2012 -2014 and Gauteng Department of Sports, Arts and Culture from 2008 -2012.
Germaine Legend
An Afro-Smooth Jazz guitarist often compared to Jonathan Butler, Germaine brings a wealth of performance experience and a deep understanding of today’s music industry.
Brendan (Spike) Ballantine
Podcast and audio production professional with extensive experience in branded podcast creation, content development, editing, mixing, and sound design. Brendan brings creative originality and technical expertise to every project, from concept to completion.
Martin Myers
Founder of Music Exchange (MEX) and host of The Business of Entertainment on CapeTalk (567 AM).
Since May 2023, Martin has hosted this weekly show, attracting over 103,000 listeners. Each episode features award-winning creatives and industry leaders sharing valuable insights into the business of entertainment.
“We unpack what it really takes to make a living in this space,” says Myers. A UCT graduate and founder of the non-profit Music Exchange (MEX), Martin Myers has spent more than 30 years in the entertainment industry. Formerly with BMG/Sony Music, for 17 years he has dedicated his career to artist development, music management, and public relations.
Workshop Details
Admission: FREE
Venue: George High School
Dates: 12 & 13 December
Queries to Germaine Leonard : [email protected]
Don’t miss this opportunity to learn, connect, and grow your career in the creative industry.
Join us as we explore how to build and sustain the business behind the music.
DAY 1 TOPICS
DAY 2 TOPICS -SATURDAY 13TH DEC
SPEAKER MARTIN MYERS
Founder of Music Exchange (MEX) now in its 15th year www.musicexchange.org.za
and host of The Business of Entertainment on CapeTalk every Thursday night at 9pm
Former Sony/BMG record executive for 17 years in the Western Cape.Martin is a veteran of 30+ years in the industry,
Martin will break down collecting agencies, metadata, management, and the real business behind music careers.
www.martinmyersct.com
SPEAKER CRAIG PARKS
Founder of Jazzathon, Craig will share professional insights on live show preparation, tech riders, and what to expect on the road to Jazzathon 2026.
SPEAKER BRENDAN (SPIKE) BALLANTINE
Podcasting specialist and audio production expert covering concept development, editing, mixing, and branded storytelling.
His session demystifies podcasting and how creatives can use it to expand their reach.
Brendan specialises in branded podcast production, with a focus on creative originality and technical excellence.
He helps existing and startup podcasts with content development, technical consulting, concept origination, and episode creation.
https://dbomedia.co.za
SPEAKER MHLANGANISI MASOGA
Mhlanganisi Masoga is a seasoned policy development professional with significant senior leadership experience dedicated to the development and growth of the Creative Industries within the South African public sector.
Deeply rooted in the Arts and Education sectors, possessing expertise in Music Education, curriculum development, project management for cultural programs, and driving policy advocacy for creative enterprises.
Masoga has led the development of major strategic documents, including the Gauteng Music Industry Strategic Framework, Gauteng Visual Arts Strategy, and the National Creative Industries Masterplan.
He is experienced in facilitating and presenting at workshops on Intellectual Property (IP) for SMMEs. Delivered presentations on the Importance of IP for SMEs and Copyright and Related Rights.
Masoga is currently the Director for Local Economic Development at the national Department of Small Business Development, following his stint as Director Cultural and Creative Industries at the Department of Trade, Industry and Competition from 2012 -2014 and Gauteng Department of Sports, Arts and Culture from 2008 -2012.
SPEAKER GERMAINE LEONARD
UCT Graduate and Afro-Smooth Jazz guitarist admired for his Jonathan Butler–like style, Germaine combines decades of performance experience with a powerful keynote: "Why We Do What We Do.”
Germaine is also the MC for the two day event
SPEAKER - WESTERN CAPE DEPARTMENT OF CULTURAL AFFAIRS AND SPORT
he Department of Cultural Affairs and Sport (DCAS) encourages excellence and inclusivity. It aims to unite people through sport and culture to ensure a creative and active Western Cape, binding communities as a strong and unified nation and creating opportunities through funding and collaboration.
The department’s Arts and Culture component includes staff dedicated to music development in the region.
SPEAKER GEORGE MUNICIPALITY TOURISM MANAGER.
CONTACT TOURISM
George Municipality Tourism Manager: Joan Shaw
044 801 9295
The Tourism section of George Municipality drives destination marketing and development to facilitate and grow tourism opportunities, economic growth and job creation, and coordinates municipal support for the sector. The Tourism section frequently collaborates with all levels of government as well as the private sector and is guided by an overall tourism destination strategy.
TOURISM SECTION CORE FUNCTIONS:
VISITOR INFORMATION CENTRES
George Tourism
Wilderness Tourism
Virtual Uniondale Tourism
DESTINATION BRANDING, ADVERTISING AND BIDDING
- Management of the destination tourism brands George, Wilderness and Uniondale Tourism
- Marketing collateral and event branding equipment
- Destination advertising and campaigns, trade shows, website and social media
- Conference, event and trade bids.
PRODUCT DATABASES
An extensive tourism product and events database is used to populate marketing materials, run the Visitor Information Centres and update the GIS for destination development, planning and strategy.
NEW AND EXISTING PRODUCT DEVELOPMENT
Several projects are in process such as Dine with a Local, cultural and nature site guide routes, Pacaltsdorp heritage signage and tourism ambassador training.
TOURISM ROAD SIGNAGE APPLICATIONS
Apply for tourism road signage, which is approved by the RTLC and or the municipality.
EVENT SUPPORT AND FACILITATION
Facilitation of event support through the Events Steering Committee and coordination of funding applications.
FILM SUPPORT AND FACILITATION
Support to film producers related to location scouting, local knowledge and approvals.
DESTINATION RESEARCH AND STATISTICS
Data collection to benchmark destination performance and profile tourists.
DESTINATION DEVELOPMENT
Compilation of policies, strategies and implementation of actions to protect, rejuvenate and enhance the destination.
STAKEHOLDERS NEWSLETTER
If you would like to be added to the tourism stakeholder newsletter, please contact [email protected]
VISITOR INFORMATION CENTRES (VIC)
Pop in at our Visitor Information Centres where our friendly team will help you learn more about what you can see, do, taste and enjoy in George, Wilderness and Uniondale. Download a destination guide, browse and collect maps, brochures and travel magazines – for mahala, free!
VIC’s are open Monday to Friday 08:30 – 16:30.
GEORGE TOURISM
124 York Street, George Central, George, 6529
+27 44 801 9295 ? [email protected]
facebook.com/tourismgeorge ? instagram.com/georgetourism_official
SPEAKERS GEORGE HERALD
2 great speakers from the George Herald
Beatrice Esterhuysen from our digital department, and the editor Lizette da Silva will be attending the workshop and delivering short talks.
They will divide the allocated time between us, covering both the print and digital perspectives.
DAY 1 12TH DEC TOPICS ,SPEAKERS AND TIMES
DAY 2 13TH DEC TOPICS ,SPEAKERS & TIMES
