From Bootstrapping to Raising R4 million Investment

Thu Nov 25, 17:30 - Thu Nov 25, 19:30
Workshop 17


Cape Town, Workshop 17

Our guest for this event is Michele Carelse. 

Her company, Feelgood Health, was one of the first E-commerce sites in South Africa. She has bootstrapped her business, trading in local and international markets, and has recently started scaling through wholesale. In the last year, she has raised investment of R4 million from a US fund. 

She has built a valuable business around her passion, and is ready to share her top tips with you.


  • How to bootstrap a startup
  • When is the right time to raise investment
  • How she raised R4 million from a US fund
  • How to scale using wholesale
  • How to build a business around your passion

Welcome to Michele Carelse, founder of Feelgood Health.

Michele founded Feelgood Health in 1999 which she initially bootstrapped and has since grown it into one of the best natural wholesalers in South Africa. She started her business initially transporting over 200 natural remedies to the US and in 2016 decided to focus more on the South African market. In 2021 Feelgood Health secured venture capital investment from Enygma Ventures of R4 million.

Why attend Pranary in-person events?

Growth tips and strategies

Keep yourself and your business growing with access to cutting edge training from industry experts. 

Powerful networking

Harness the power of networking with fellow entrepreneurs, founders, business owners and managers as you expand your network and grow your contacts


Connect with others (the old fashioned way), enjoying the venue, complimentary refreshments and company of like-minded game-changers. 

Please join us at Workshop 17 on Thursday 26 November 2021 at 17h30 CAT

Additional information

Refund policy No refunds


From Bootstrapping to Raising R4 million Investment
Workshop 17
Watershed, 17 Dock Rd, Victoria & Alfred Waterfront, Cape Town, 8002
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