ACTION

ACTION is a collaboration between the South African Guild of Actors (SAGA) and the Personal Managers Association (PMA) to support fair, transparent and practical standards for performers working in South Africa.

Using a lawful, time-bound process under the Competition Commission exemption, ACTION provides a structured platform for negotiating indicative minimum rates and recommended contract terms, and for improving working conditions and professional standards in the performance industry.

ACTION is working toward practical outputs, not just discussion. The immediate deliverable described is a negotiated performers’/actors’ contract, developed through the formal process under the Competition Commission exemption.

This focus reflects the mandate: South African Guild of Actors (SAGA) represents actors, so the scope is actor/performer terms rather than a single agreement covering every creative discipline.