Play With Me

Play With Me is a Johannesburg-based, sex-positive retail and education space dedicated to pleasure, empowerment, and informed exploration.

Founded by Carmen Ely, Play With Me goes beyond being a sex toy store, it is a trusted, discreet hub for sexual wellness, kink education, and community connection. From beginner curiosity to advanced dungeon design, the brand is known for combining professionalism, playfulness, and safety-first education.

The space hosts workshops, launches podcasts, collaborates with industry professionals, and has recently introduced one of South Africa’s first in-store dungeon showrooms creating an accessible environment for people to explore consensual kink responsibly.

At its core, Play With Me believes that pleasure should be informed, stigma-free, and empowering.

Through events like Kink for a Cause, the brand also demonstrates its commitment to community, using visibility and connection to create meaningful impact beyond the store walls.