F**K THE ALGORITHM

FUCK THE ALGORITHM is a movement that aims to instill and promote courage among artists—and people in general—to stay true to what they want to create.

We live in a time where raw expression is being phased out, where the algorithm sells a false promise of fulfillment if we simply abide by it. In an era where winning is valued over expression, creativity is being homogenized. As a result, voices full of passion and individuality are being marginalized and forced to compromise.

With FUCK THE ALGORITHM, we want to give a platform to those artists who are making dope shit but don’t fit into what the algorithm deems useful to its agenda. We want to reignite a long-dormant fire in society—a fire that encourages people to be themselves, to like what they like, unapologetically.

We hope to remind the world that life is not a competition but rather the one chance we get to truly be ourselves.