GQ Grooming Awards 2025

The hunt is on for Africa’s top grooming picks—GQ Grooming Awards 2025 is here!

Whether you’re a local hero or a global game-changer, this is your shot to get your products in front of GQ’s highly engaged audience. We’re talking skincare, treatments, hair care, gadgets, fragrances, oral care, and grooming ingestibles — if it belongs in a top-shelf grooming routine, we want to see it.

The GQ team, alongside expert guest judges and our trusted readers, will be diving headfirst into testing mode — all in search of the most effective, exciting, and innovative grooming products on the market. From skincare breakthroughs to next-gen haircare, grooming wellness to body care staples, nothing’s off the table.

At the heart of this journey? The GQ GOLD and SILVER seals of approval — our stamp of excellence and your ultimate bragging rights. Think of it as the Oscars of grooming, proudly endorsed by Africa’s leading men’s lifestyle authority. These digital badges will separate the best from the rest and give your product the credibility it deserves.

As GQ Grooming Editor, Anele Geqiwe puts it: "We’ve hosted Grooming Masterclasses that sparked real conversations around grooming. Now, it’s time to take things up a notch — with both new and returning brands in the mix."

"We’re looking forward to discovering standout products that not only impress our team, but also raise the bar for the entire industry."

So if your product has what it takes to make waves in the grooming world, now’s your moment. Submit, show off, and let’s celebrate the future of grooming — together.