Pop The Culture
About
The Pop the Culture Initiative: A "Pop Culture" themed and curated online gallery, shop, content hub and talent incubator, showcasing and promoting existing South African talent.
Promoting transformation by giving voice to new storytellers by developing rising talent, embracing innovation and showcasing local fine art, digital art, illustration, comics, animation and related merchandise.
Alongside the platform, a series of workshops and training, run by industrymentors and experts, up-skill, identify and develop new talent and IP for global export opportunities, through a variety of online and industry channels.
Our MISSION 2 POP:
To build the animation and visual arts industry, original IP and local brands from the ground up via new media platforms & cutting edge technology.
To provide a new canvas on which to freely create, removing the barrier of typically high animation costs.
Animation is expensive- How do you get to the point of earning money from the licensing of your product? Merchandising deals mostly come down the line but all the execs would like proof that you have a salable product? The conundrum!
SO…
We propose to turn the model on its head, and start with product and with new technology, we can. We propose to follow the Nollywood model via developing local comics.
Our workshops are " Where comics meet animation” related.
Promoting transformation by giving voice to new storytellers by developing rising talent, embracing innovation and showcasing local fine art, digital art, illustration, comics, animation and related merchandise.
Alongside the platform, a series of workshops and training, run by industrymentors and experts, up-skill, identify and develop new talent and IP for global export opportunities, through a variety of online and industry channels.
Our MISSION 2 POP:
To build the animation and visual arts industry, original IP and local brands from the ground up via new media platforms & cutting edge technology.
To provide a new canvas on which to freely create, removing the barrier of typically high animation costs.
Animation is expensive- How do you get to the point of earning money from the licensing of your product? Merchandising deals mostly come down the line but all the execs would like proof that you have a salable product? The conundrum!
SO…
We propose to turn the model on its head, and start with product and with new technology, we can. We propose to follow the Nollywood model via developing local comics.
Our workshops are " Where comics meet animation” related.
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