The Collective Concept

The Collective Concept exists to level the playing field for small businesses.

Founded by Nicole Rimbault and Sharlee Moriarty, two purpose-driven women with years of experience in media and business strategy, The Collective Concept is built on the belief that local businesses are the backbone of strong, connected communities.

With decades of experience leading media, marketing and business strategy for some of South Africa’s biggest brands, as well as local media networks, Nicole and Sharlee have seen firsthand the impact of connected communities. They decided to use their skills to create something with real-world impact. Something that champions the underdog and celebrates local business.

At its core, The Collective Concept connects the dots between people, purpose and possibility. It’s about building a more inclusive economy from the ground up.