The Syndicate SA

The Syndicate SA represents a groundbreaking approach to DJ representation and development in South Africa, combining the protective aspects of a professional union with the dynamic opportunities of a modern talent agency. Founded in 2024 by Jeff Milne, the Johannesburg-based organisation offers comprehensive services including professional booking, event planning, brand development, and equipment rental—all designed to support DJs at every career stage. With a focus on cross-pollination between industry sectors, The Syndicate SA creates natural synergies that benefit both emerging and established artists. The company's innovative "United We Spin" philosophy encompasses mentorship programmes, professional development, and community building, positioning it as a pioneering force in establishing new standards for the African music industry. Through a careful balance of professional representation and artist advocacy, The Syndicate SA is transforming how DJs engage with the industry whilst fostering a collaborative ecosystem that celebrates diverse musical genres and cultivates sustainable careers.