Wine Tourism Confernce 2027

Wine tourism is becoming more competitive, more sophisticated and more experience-led. Great wine remains central, but it is no longer enough on its own. The destinations that stand out are those that combine exceptional hospitality, distinctive experiences, strong storytelling and effective marketing to create lasting relationships with guests.

As visitor expectations continue to rise, wine estates face two increasingly important questions: How do we deliver service and experiences that genuinely differentiate us? And how do we market those experiences in ways that attract the right guests, build loyalty and drive sustainable commercial growth?

The 2027 Wine Tourism Conference, taking place on 18–19 May 2027 at Cavalli Estate, will bring together wine estate owners, destination leaders, tourism professionals, marketers, operators and industry specialists to explore these questions in depth. Across two days, the conference will move beyond broad trends to focus on practical ideas, real-world case studies and actionable strategies that wine tourism businesses can apply to improve both the guest experience and their commercial performance.

The 2027 conference theme, detailed agenda and confirmed speaker programme will be announced shortly at www.winetourism.co.za.