AJABU Cocktail & Spirits Festival




ADJECTIVE Swahili word meaning amazing, marvellous, fantastic, wondrous or incredible

Example: “Tamasha la ajabu la cocktail!” meaning "Amazing cocktail festival!"

AJABU is a bi-annual, week-long spirits-and-cocktail festival held in Joburg and Cape Town. In March and November, bartenders from some of the finest bars around the world are flown into the country and partnered with local bars, where they'll join forces to collaborate and create bespoke cocktail menus that celebrate the magic and diversity of South African ingredients and talent.

These specialised menus will be available for your sipping pleasure for 2 nights only in each city at the local partner bars, with global and local bartenders working side by side in fun, exciting and totally unique pop-ups, aka AJABU MASHUPS!

See our Joburg and Cape Town events pages for details.

In addition to these mashups, which are open to the public, there are several other trade events during the week, including tastings, seminars and other activations.

If you work in the bar industry and are eager to attend our trade events, please get in touch.

Contacts are on our website.

We'd also love to connect with you on Instagram!


AJABU Cocktail & Spirits Festival is proudly sponsored by Campari Group, Pernod Ricard, William Grant & Sons, Bacardí Limited, Brown Forman, Reàl Ingredients, Mijenta Tequila, the Wine & Spirits Education Trust and the South African Brandy Foundation.

?Our official wholesale and retail partner for alcoholic beverages is Norman Goodfellows, and to ensure everyone gets around safely, we have partnered with Bolt Rides.


from 13 reviews
"We didn't get to Cause and effect because it was too far away, otherwise it was a great evening going to places I hadn't been to before and met some great people, cocktails were good too!"
- Caroline
"Such a vibe-so much energy and creativity!"
- Tracey
"Ajabu cocktail festival is the best and looking forward to the next edition "
- Francis
"Thank you for the warm welcome at House of Machines!"
- Gerard
"Great fun. Would like to see a wide choice in cocktails. Also, to have the possibility to try the bars own cocktails. We are told that wouldn’t be possible until 21:00. Good effort for a first time."
- Andrew

Contact info