Bleisure

Bleisure Travel is a program that promotes and drives trade and investments among the countries of the African continent, and its name is the High-End BLeisure Intra and Inter Africa Trade and Investment Tourism. The initiative acts as an important component of the larger effort to embrace economic recovery by capitalizing on the travel and tourism industry. The Bleisure concept was conceived in Africa for the continent, and its primary objective is to strengthen the economic ties that exist between African nations. The African countries will collaborate to host the Deal-Making Events, which will involve the participation of prospective investors, buyers, and strategic trading partners who will travel across the continent to visit a variety of nations that are currently accepting new forms of investment and trade. The events will be supplemented by pre-arranged business-to-business meetings with potential strategic trading partners, information-sharing sessions on investments and trade, networking dinners, and investment site visits. We are of the opinion that fantastic tourist destinations are responsible for the atmosphere that compels tourists to want to come back to a country for both business and pleasure with their families. As a result of this belief, we have included BLeisure activities such as culture, heritage, golf days, tourism site seeing, and experiences with the regional cuisine on each and every mission in order to make BLeisure events more memorable.