The Wine Arc

The Wine Arc is a brand home for black-owned wine brands and entrepreneurs and a symbol of South Africa’s wine industry transformation.

The Wine Arc is a vehicle for the wine brands to grow a strong business platform and gives them greater access to markets and e-commerce facilities and a differentiated consumer sector. It also serves as a creative innovation hub for entrepreneurs and young winemakers to grow and become more sustainable.

The name emphasizes the strong character and values of the SA Wine Industry Transformation Unit (SAWITU) and the wine brands that are participating in this initiative.