New Image

About

New Image™ International
A pioneer in health & nutritional products

How it began

Graeme Clegg, founder and Chairman of New Image™ International, started out as a sheep farmer in Masterton. It was on his farm that Graeme developed his groundbreaking ideas about health supplements.

In 1984 Graeme, inspired by the findings of his research, started New Image™ International, creating our flagship colostrum based health products. For more than 30 years we have continued to grow, increasing our offering to include nutritional, weight management and skincare products, sold throughout the Asia Pacific region by our network of Independent Distributors.

Today, Health and Wellness is the fastest growing industry in the world and because we make sure our products are made from the purest ingredients we've been recognised as a leader in this industry, winning numerous international awards for innovation and product quality.

New Zealand's passion for innovation means everyone has the opportunity to master the art of living well.

Colostrum is nature’s first food.

Colostrum is a fluid produced by all mammals in the first few days after giving birth, before breast milk is produced. Colostrum gives infants the essential vitamins and minerals needed to ensure healthy development and protect against infection.

Scientists have found bovine (cow) colostrum supports good health in humans from infancy all the way through to old age.

The Science of Colostrum

Why is colostrum so important

Bovine colostrum is known to support the health of our digestive system by nourishing the gut wall. A healthy gut wall means our bodies have a natural defence system giving us the resistance we need to fight off bugs and viral infections helping our bodies perform at their best.

History of colostrum

Bovine colostrum has a long history of use as a traditional remedy in ancient cultures around the world. Modern science continues to discover new and exciting health benefits for humans who want to master the art of living well.

Colostrum in New Zealand

The New Zealand dairy industry developed the first commercial collection system for bovine colostrum. Hundreds of dairy farmers invested in and developed the technology to collect, pasteurise, dry and store colostrum in large quantities.

Alpha Lipid Lifeline

New Image™ International pioneered the marketing of colostrum, spotlighting its unique benefits to human health. Lifeline™ breakfast drink was the first product released, a forerunner to the popular Alpha Lipid™ Lifeline™.

Alpha Lipid™ technology

However, not all colostrum products are the same. To ensure maximum benefit, it is vital that as much natural bioactive colostrum is delivered to our bodies as possible. New Image™ International’s exclusive Alpha Lipid™ technology coats colostrum particles, protecting the nutrients as they pass through our harsh stomach environment. The Alpha Lipid™ coating is both water and fat soluble, improving the spread and absorption of colostrum particles into our bodies.