Four Fire Events


The world is changing all around us. To thrive as a business we must look ahead, understand the trends and forces that will shape us in the future, and react swiftly. We must be ready for tomorrow, today.

Our flame starts with our mission. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

  • To Entertain South Africa.
  • To inspire moments of enjoyment, healthiness and endless memories.
  • To create value and make a difference in South Africa’s entertainment Industry.

serves as the framework for our fire and guides every aspect of our business by describing how we need to achieve sustainable and quality growth.

  • People: Be a great place to work. Inspire people to be the best they can be.
  • Portfolio:  Bring to South Africa a portfolio of high quality entertainment & events that anticipate and satisfy everyone’s desires and needs.
  • Planet: Be a responsible citizen and make a difference by helping build and support sustainable communities.
  • Profit: Maximize long-term return while being mindful of our overall responsibilities.
  • Productivity: Be a highly effective, lean and fast-moving organisation.

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