Demystify social media
Wed Jun 24, 09:00 - Wed Jun 24, 17:00
St Francis of Assisi Anglican Church
ABOUT
~~With almost everyone in South Africa, and indeed worldwide, using one or more tools to chat with friends, check emails, post information, tweet their whereabouts or search for information, it is vitally important for one to be “socially savvy”. Knowing what’s out there and how to use it strategically is essential for any individual, let alone business. Everyone is now a publisher with easy access to conversational media such as Twitter, Facebook, MySpace and YouTube. This kind of freedom and accessibility introduces new risks and considerations for a business or individual. Gone are the days where complaints and praises came to the attention of a company or media house via the telephone or through a letter.This one-day course is aimed at de-mystifying social media and its tools as well as encouraging and guiding businesses and individuals in creating a social media strategy that compliments and ties in with their marketing and communications strategies.
This Social Media workshop is ideally suited for:
• Anyone wishing to extend their knowledge of social media and its benefits.
• School leavers seeking to understand the link between social media and business.
• Business Owners and Entrepreneurs seeking to effectively engage their business with online audiences.
• Marketing practitioners who wish to gain or improve on their SMM plans.
Workshop outline:
• A brief background and the importance of Social Media
• A brief look at the principles of communication and social media
• Simplifying the many existing and new social media tools
• Tying the tools together - The Social Media Strategy
• Tips, tactics and techniques to improve your use of the tools
• Monitoring and evaluating – basic techniques and tips
• Some legal items to remember regarding Social Media
• What not to do – email and internet etiquette (netiquette)
Outcomes:
At the end of the course you will:
• Understand what social media is and what makes it different from the other media channels
• Understand the importance of engagement
• Understand the various social media categories available, and know what they’re best used for
• Have invaluable tips, techniques and tactics that you will be able to use to improve on or start your social media strategy
• Understand the importance of and identify the first steps toward creating a social media strategy and how to integrate this with your existing marketing/media/pr campaigns
• Understand some of the social media problems you may encounter and how to react
• Understand the do’s and don’ts of writing for emails and the internet
DIRECTIONS
Demystify social media
St Francis of Assisi Anglican Church
46 Tyrone Ave, Randburg, 2122, South Africa
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