Facebook & Instagram advertising Workshop | Future Females Cape Town

Wed Nov 27, 17:00 - Wed Nov 27, 20:00

Cartel House at the Old Foundry

ABOUT

Facebook reported 1,59 billion users, while Instagram is taking a younger generation by storm with just over a billion users worldwide.


Having a presence on both of these platforms and engaging your audience is essential for almost every business today, but even more important is understanding the advertising tools behind Facebook.


If you’re looking to grow your business, sell your products, acquire leads or drive traffic with successful social campaigns


or


If you are working in Digital, and want to up-skill your social knowledge - then this workshop is for you


We’ll cover:

> What's the ads manager and how does it work

> Audiences, which ones to use for your boosting and ads and how to create them

> Targeting; great targeting is the secret sauce behind social ads. Yet that's the part most marketers still get wrong. Learn how to reach out to your marketing persona!

> Boosting vs. ads, whats better for your business?

> Using social ads to grow your channel faster

> Instagram Story ads, how to create videos that can be used for this placement

> Dynamic ad placement & messenger ads


This workshop will consist of:

> Interactive exercises to help you define your audience and your best performing content type

> Hands on quick tips and real life examples

> A guide for a good conversion funnel


November is Social Media & Digital month at Future Females, therefore we are bringing you two practical workshops that will accelerate your business. And Instagram focus one will happen on the 26th.


Future Females is pro women, not anti-men. Men are always welcome! This is an inclusive event.


About your hosts:


Lauren Dallas

She is Co-Founder of Future Females and a social media & marketing expert. Lauren also founded The Growth Academy, an e-learning platform that supports entrepreneurs to succeed online, that grew to 7 figures in it’s first year and was listed as one of Fast Company's Most Innovative Businesses. In 2018 she co-created an online program called Instagram mastery and hosted more than 30 workshops on social marketing across Africa.



Cordula Pfluegl

Cordula worked in Digital Marketing for various startups & cooperates before she started her own Social Media consultancy. She is part of the Future Females HQ team and played a major role in building and scaling their social channels. Currently Cordula is the Head of Digital Marketing at a luxury travel company. She has hosted over 15 workshops across South Africa and Europe, helping intra and entrepreneurs to scale their business with the help of Instagram


About Future Females.

The Future Females mission is to accelerate the success of aspiring and existing female entrepreneurs – to provide an environment where females can connect, and access the key resources (mentorship, funding, education) needed to succeed!