Social Media Marketing
Wed Oct 23, 12:30 - Wed Oct 23, 16:30
Block 4, Stratford Office Park
ABOUT
Learning Outcomes
- Identify the benefits of social media marketing and differentiate between the most influential social media platforms and their advantages for a digital marketer.
- Set up a social media account for a business on key social media platforms.
- Build, manage, and sustain an active community on social media platforms.
- Create paid advertising campaigns on key social media platforms using a range of advanced tools and features.
- Extract and report on data from social media platform analytics tools and utilize it to inform future campaign objectives.
Students who complete this course will be awarded 3 credits* towards the Internationally recognised Certified Digital Marketing Professional accredited by the Digital Marketing Institute in Ireland.
LESSONS INCLUDE
- Key Social Platforms for Digital Marketing
- Setting up a Social Media Experience for a Business
- Growing and Engaging an Audience Using Social Media
- Creating and Optimising Social Media Campaigns
- Developing Data-Driven Audience and Campaign Insights Using Social Media Tools
Please Note:
You should opt to take the individual courses separately (not part of bootcamp), you are required to complete all 10 courses within a 6-month period to gain your certification.
Failing to do so will require you to take the course again, at a fee. This is because the DMI course syllabus changes / updates every 6 months to keep up with the ever changing industry.