Website Optimisation
Mon Oct 21, 12:30 - Mon Oct 21, 16:30
Block 4, Stratford Office Park
ABOUT
Learning Outcomes
- Recognise the key components of effective web design and the importance of website optimisation for a digital marketing strategy.
- Choose a website hosting option and design, build, and publish a basic website using WordPress.
- Identify the principles of good web design and to attract potential customers using effective website content and copy.
- Optimise website performance and usability using user-centered design principles and processes.
- Use email tests, metrics, statistics, and best practices to report on and optimise an email marketing campaign.
- Recognise how to use a website for insight, tracking, measurement and data capture.
Students who complete this course will be awarded 3 credits* towards the Internationally recognised Certified Digital Marketing Professional accredited by the Digital Marketing Institute in Ireland.
LESSONS INCLUDE
- Web Design and Website Optimisation
- Publishing a Basic Website
- Design Principles and Website Copy
- User-Centered Design and Website Optimisation
- Website Metrics and Developing Insight
Please Note:
You should opt to take the individual courses separately (not part of bootcamp), you are required to complete all 10 courses within a 6-month period to gain your certification.
Failing to do so will require you to take the course again, at a fee. This is because the DMI course syllabus changes / updates every 6 months to keep up with the ever changing industry.