A Professional Guide to Initial Coin Offering (ICO) and Token Investing Course

ABOUT

Join us for our first Professional Guide to Initial Coin Offering (ICO) and Token Investing course in Cape Town, in partnership with The Academy of Trade.

2018 may be remembered as the year where Initial Coin Offerings (ICOs) began to seriously disrupt global investment markets and introducing start-ups and small companies to a radically new way of raising money by launching crowdfunding campaigns using cryptocurrency tokens.

ICOs, also known as token sales, are events where digital tokens are issued to investors over a blockchain-based platform for use in a smart contract. Issuers accept cryptocurrencies such as bitcoin or Ethereum from investors in exchange for a proprietary digital medium of exchange on the platform, which is referred to as a token.

So why are so many individuals and companies interested in ICOs? Why are they important and what should you know?

Who should attend?

The course is for individuals who are interested in Initial Coin Offerings (ICOs) and token sales for investment purposes and looking at starting an ICO.

What are the outcomes?

The course will enable you to have a greater understanding of how ICOs work and how to invest in them successfully.

Modules that will be covered are:

Module 1: Introduction

Think of an ICO as a mixture of an IPO (Initial Public Offering) and crowdfunding

• What is an ICO?
• ICO growth and popularity
• Successful ICO’s to date
• Why is it the future of fundraising and investing?
• The volatility and extreme nature of token prices

Module 2: Viability and Use Case Analysis

Don’t jump in straight away. Be objective about the ICO project. Is the project and the go to market strategy viable?

• Technology – how to analyse if the technology solves an existing problem or inefficiency?
• Business – how to estimate if the business model makes sense?

Module 3: Token Economic Analysis – Tokenomics

If you are investing in a token you will need to know what the fundamentals are that make up the value of that token.

• Sale Terms – how to analyse fair ICO terms
• Supply and Valuation – how to analyse a token supply and price to calculate a fair valuation
• Distribution – how to evaluate if a token distribution is fair

Module 4: Community Analysis

Social presence has a huge impact on the validity and success of an ICO. The strength and size of the community will determine whether the ICO reaches its target token sales and help increase the value of the token when on exchanges.

• Importance – how to evaluate the importance of a community on a project
• Size – how to evaluate the size of a project’s community
• Quality – how to evaluate the quality of a project’s community

Module 5: Team Analysis

Understanding who the founding team is and whether they have the required skills and competencies to complete the project is imperative.

• Legitimacy – how to perform due diligence on the founding team
• Skills – how to evaluate if the project’s team has the required skills to complete the project

Module 6: Feasibility Analysis

It is important to analyse the underlying technology. Is it realistic or pie in the sky thinking

technology? How to analyse if the underlying technology could work in the real world.

• Market – how to analyse if there is a market for the product, service or technology
• Competition – how to identify a project’s competition

Module 7: Value Analysis

Value is perceived. You will need to know the black art of valuation.

• Price to Network – how to estimate and analyse the project or network value

Module 8: Team Analysis

Did someone say BitConnect?

• How to identify obvious red flags of a potential scam

Module 9: Scorecard

You will need a scorecard to rate all the above-mentioned criteria, and then evaluate whether the project is worth investing in.

• How to use a rating scorecard to evaluate a project and ICO

Each student will receive a light lunch, refreshments, a notepad and pen.

Terms and Conditions:

No refunds or postponements are given to attendees who do not attend the course.

The Blockchain Academy will not be held liable for any damage to property, or for lost or stolen items.

The Blockchain Academy reserves the right to cancel classes at any time prior to their commencement. If a class is cancelled, attendees will be advised by sms and email no later than two days prior to its scheduled commencement date and a full refund given back to you.

If you wish to cancel the training, you must provide us with written notification.

NO REFUNDS or transfers will be granted less than 10 days before class commencement if enrollment has been confirmed.

We accept bitcoin! Contact us at [email protected] if you would like to make payment for this course in bitcoin.

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