Mail & Guardian Corporate Reputation Management
Thu Sep 28, 08:30 - Thu Sep 28, 16:00
The Capital 20 West Morningside Sandton
ABOUT
Corporate reputation is perhaps the single biggest indicator of a company’s wellbeing. Measuring the business’ reputation and estimating risks to that reputation is not optional, given the impact that a decline in reputation would have on all aspects of business performance and profitability. Reputation measures are equally if not more important than any brand measures in terms of business longevity and sustainability.In this regard, M&G will bring leading practitioners and specialists from across business sectors and constituencies to this conference. The conference will unpack the latest trends in the reputation measurement and management practices. Speakers will provide insights, best practices, lessons learned, case studies and practical ideas to elevate, manage corporate reputation, mitigate risks and ultimately improve business bottom line.
Attend this one-day conference to protect, manage your corporate reputation and brand, particularly in today's digital and disruptive environment.
M&G invites corporates, agencies, consultants, government and key stakeholders to partner in hosting this compelling event. Contact [email protected] for more information on sponsorship opportunities and benefits.
AGENDA
Topics discussion include:
- Corporate reputation - why does it matter and how is it measured?
- Creating and managing effective stakeholder value to gain reputational capital
- Managing brand and minimising corporate reputational risk in the digital age
- Strategies and best practices to enhance corporate reputation
- Managing reputation and turning it around - strategies and lessons learned?
- Crisis communication on social media - how we are getting it wrong
- Role of CEO, board and employees in restoring reputation amidst crisis or scandal
- Uncover social insight and data intelligence to manage your online reputation
- Managing media and strategic communication to build brand and reputation
- Maintaining trust of stakeholders through acceptable ethical conduct and integrity
WHO SHOULD ATTEND
Practitioners, specialists and professionals from across industries (private, public & parastatals), from middle to senior levels, who are involved in:
- reputation management
- corporate reputation & communications
- internal & external communications
- corporate affairs/relations
- crisis management
- stakeholder engagement/relations
- government relations
- investor relations
- media relations
- public affairs/relations
- CSI/CSR
- branding
- marketing
- social media/online
SPEAKERS
Speakers confirmed:
- David Logan, Head of Product Integration, Brandseye
- Lucy Balona, General Manager, Marketing & Communications, Cancer Association of South Africa (CANSA)
- Chose Choeu, Divisional Executive, Corporate Affairs, Eskom
- Chris Maroleng, Group Executive, Corporate Affairs, MTN Group
- Evette Wessels, PR, Communications & Online Media Specialist, Pinnacle Group
- Sifiso Falala, Chief Executive, Plus 94 Research
- Andre Oberholzer, Group Head for Corporate Affairs, Sappi
- Rich Mkhondo, Founder, The Media and Writers Firm
- Taki Netshitenzhe, Chief Officer: Corporate Affairs, Vodacom Group
- Janine Hills, Founder & Chief Executive Officer, Vuma Reputation Management
- Jill Hamilton, Managing Director - Africa, Weber Shandwick
- Mike Stopforth, Chief Strategy Officer, Wunderman
DIRECTIONS
Mail & Guardian Corporate Reputation Management
The Capital 20 West Morningside Sandton
20 W Rd S, Morningside, Johannesburg, 2057, South Africa
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