The Art of Building a Brand

ABOUT

In Season 1 of the Pat onBrands Dialogues we laid down the foundation and Season 2 we are taking things to a whole new level. We have a line-up of amazing storytellers who have journeyed in the ever-evolving landscape of marketing.

Episode 1 of Season 2 focuses on the "art of building a brand". We understand that building a brand that will stand the test of time is no easy task. We have therefore carefully selected storytellers who have an in-depth understanding of what it takes to build a successful brands. These are people who have worked on some of the brands we've grown to love and admire. Sylvester Chauke for example, worked for Nando's as a marketing manager in his early days and most us are familiar with work he produced whilst working there. He continues to produce excellent work for his clients now that he is the Founder and CEO of DNA Brand Architects.

Lebo Lion is the host of one SAs most successful marketing and entrepreneurship podcast called Lessons With Lion. She has a track record of disrupting of over 500 SMMEs. Her mission is to disrupt the way we do things & make the African continent a strong global brand.

Zesipho Mncwango lives to continuously challenge the status quo of how consumers and citizens of the African diaspora see themselves reflected in global luxury and/or beauty brand narratives. She left her mark within the brand management ranks of global brands and organisations: Estée Lauder Companies - Clinique, CHANEL Beauty, and presently at Unilever Beauty – POND’S.

DIRECTIONS