PR Masterclass: handling a crisis
We live in an age where a tweet is all it takes to find yourself plunged in a crisis with real consequences on your bottom line and reputation. There are many countless of examples that we have seen in the South African landscape. This tells us that no organisation or individual is immune to crisis.
The great thing about a crisis, yes, there's an upside, is that you can manage it and handle it with minimal damage to your brand. You're probably thinking I'm smoking my socks, right? I'm not.
This 2 hour masterclass will help you understand how to manage a crisis, how to prepare for it and how to prevent it from happening.
I'm a PR & Communications Consultant with 15 years' experienced as a senior manager in the financial services (with companies such as Old Mutual and Metropolitan Health Group) and as an independent consultant across different sectors. Some of the organisations I have consulted for include the Children's Radio Foundation, Uprise.Africa and ACTIVATE! Change Drivers.:
Currently, I am running two businesses PR Trends ZA, a PR and communications consultancy that focuses on reputation & events management and crisis communication
consulting and Coding Mamas, a tech startup that teaches moms to code. I speak regularly on reputation management and am a regular contributor to SABC's tech and social media news show, Network, SAFM and Capricorn FM's Breakfast Show
I've studied Journalism (CPUT), International Relations & Media (UCT). Recently, she completed a journalism fellow at Wits Journalism on their Journalism and Media Lab accelerator programme. Her innovation project as part of JAMLAB was one of the 9 winners of the SA Media Investment Programme's Innovation Challenge in 2017.
You can connect with me on Twitter: @neli_ngqulana
Read more about my approach to PR in this interview I did with Glamour: