Legacy Entrepreneur Summit 2020
6 February 2020
SKOOBS Theatre of Books, Montecasino
Legacy Entrepreneur Summit 2020
Convert prospects into Customers and Customers into Super-Fans!
Given the mass of meaningless marketing noise in South Africa, it has never been easier to get your business brand to stand out head and shoulders above the rest. It doesn’t require spammy, predatory and ploy-ridden marketing that overwhelms your social media or crams your email inbox. All it requires is that your brand cuts through the hollow fare that is endlessly dished out every day.
In fact, if your business is not reaching the heights that you dreamt it would, it probably has very little to do with you. Given the morass of marketing misinformation that’s available, is it any wonder that we can’t get the traction in our business that we want?“
Take a deep breathe and relax.” We’re going to help you cut through the noise, take control of your brand and build the business of your dreams.
To this end, we've enlisted the help of three specialists in their field to guide you.
You'll learn how to build the the preeminent brand in your niche market with the guidance of Dean Graham.
Leigh Joy Mansel-Pleydell will help you find the belief and resilience to keep going in tough times.
You'll discover how to craft marketing messages that connect with your market, convert prospects into customers and customers into super-fans with Jacques de Villiers.
The Six Immutable Laws of Branding - Dean Graham
If trying to figure out how to brand, market and sell in the so-called 4th Industrial Revolution makes your head hurt, then you seriously have to listen to Dean Graham, one of the world’s leading 4IR branding and positioning authorities. Through his Six Immutable Laws Of Branding model, he’ll help you navigate and master the complexities of becoming the “go to” solution in a highly digital world.
Dean is a global branding and positioning authority and professional speaker who has spoken to thousands of entrepreneurs and CEOs, worldwide. Over the last two years he has shared stages with Mel Gibson, Michael Douglas, Charlie Sheen, and, Steve Wozniack (cofounder of Apple), amongst others. Dean is a serial entrepreneur and currently owns five businesses. Dean is a passionate advocate of teaching children entrepreneurial skills at school so that they have real-world business skills which will stand them in good stead post-graduation. His social responsibility company, School to Career has already taught thousands of children entrepreneurial skills.
From Self-Sabotage to Self-Care - Leigh Joy Mansel-Pleydell
Let’s face it, in these testing economic times it’s getting tougher for entrepreneurs to achieve their dreams. If what started for you as a powerful passionate purpose is now a tepid, torturous and tiring trek, then you should seriously hear what Leigh Joy has to say. She’ll give you the precise roadmap to get unstuck, get control back into your enterprise and the mojo back into your life so that you can turn uncertainty into certainty, self-sabotage into self-care and adversity into triumph!
Leigh Joy is a professional speaker and coach specialising in self-care. Her tripod foundation model of self-care will help you get unstuck and move to the next level of your best life. Leigh seeks to inspire, empower and transform her clients lives as they move from self sabotage to holistic self-care. She qualified at SACAP as a counsellor, coach and facilitator. She also has a diploma from UNISA in HIV/AIDS counselling. She is currently studying an international masters diploma in coaching from ILS. Leigh Joy is passionate about holding space for people to heal, grow and blossom into their full potential.
Craft Copy That Converts - Jacques de Villiers
If your marketing isn’t working it’s probably not your fault … it may be your messaging that’s to blame. Renowned sales conversion copywriter, Jacques de Villiers will teach you the blueprint of high-converting marketing copy that’s guaranteed to attract, keep and grow a base of super-fans so that you can build the business of your dreams.
Jacques is a copywriter, author and workshop leader specialising in writing copy that converts visitors into prospects, prospects into customers and customers into super-fans. He has presented more than 1200 discourses on influence and persuasion, both locally and internationally. He has ghostwritten eight books and four for his own account. When he's not teaching or writing, you'll find him studying philosophy, ancient military cultures, catching bass and playing chess.
Master of Ceremonies - Björn Luciano Salsone
Björn is a much sought-after MC, Speaker on Leadership, Marketing and Networking; an Entrepreneur & Social Media Digital Collaborator. He has emceed both internationally and locally. He has worked with International brands like BNI and PechaKucha to local brands like The Barnyard, Tekkie Tax and an array of gala events and smaller NGOs.