How to Build a Bulletproof Business Case for Strategic Communication

Thu Feb 13, 08:30 - Thu Feb 13, 12:30

Dynasty Property Group

ABOUT


IABC Professional Development session on the Specialist/Generalist level invites you to a breakfast workshop sponsored by Global Access and DevCom taking place on the 13 February 2020 at Dynasty Property Group in Sandown.

The event will be an interactive workshop where you will be guided on how to build a business case for strategic communication.

Mari Lee, CEO and founder of DevCom, will be unpacking the 4 pillars of a bulletproof business case for your communication objectives.

·        Understanding business and communication objectives

·        Explaining high-level implementation plans and KPIs

·        Return on investment

·        A business case outline of strategic communication for your business.

DIRECTIONS

How to Build a Bulletproof Business Case for Strategic Communication
Dynasty Property Group
19 Westbrooke Dr, Sandown, Johannesburg, 2031
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