Digital Marketing Essentials
Our Digital Marketing Essentials course has accelerated some of the leading digital marketing organisations in Africa.
In 2 days of intensive learning in a personal group of max 5 people, the big ideas and concepts are taught in an inspiring and relevant way. Resources and assessments are provided for each topic, and you are equipped to immediately level up their digital marketing game.
The 5 key topics of the programme are explored interactively over 2 days of participative learning. The most important concepts for each idea are explained, case studies are discussed, and toolkits are provided.
1. Digital Context
What digital transformation means for us all. Truths, trends and tech. The art of Integrated Marketing Planning.
2. Data Driven Marketing
How to effectively use data for insight and personalisation. The secrets of programmatic advertising, and how to work with data.
3. Search Marketing
The art and science of getting found based on user intent. Secrets of SEO (Search Engine Optimisation) and Search Engine Marketing.
4. Behavioural Science
Understanding behavioural science and how to create compelling, personalised user experiences. The combination of CX, UX and UI, and how to use Persuasive Systems Design.
5. Social Media
Using social media to harness the power of persuasive networks. Social Campaign Strategy secrets and how to use Paid Social Advertising.