Do you own a business or are you in charge of your company’s Digital Marketing Strategy?
WHO SHOULD ATTEND
Are you starting a new Business, a current Business Owners or a Marketing Professional? This business seminar will teach you all about SEO, Google Analytics and how to put the best website content together, and build a Digital Marketing Strategy & Posting Calendar for your business with the tools and link we will share with you.
This is NOT a Social Media how-to seminar, but a Business Seminar focused on your role as a business in Online Marketing, how to select the correct platforms for your business profile & how to make the best use of the platforms you engage.
Whether you decide to do the work yourself or outsource your Online Marketing, this seminar will teach you what are the right questions to ask, know what you should or not pay for and give great instructions that will benefit your business the most.
COURSE OUTLINE
- Online Marketing – the big picture
- Your Website – your No 1 investment. How to build the best possible website
- Google Analytics
- Google My Business
- Getting your Business Voice ready!
- The role of 3rd party websites & Business Listings
- Building your Online Marketing & Social Media Strategy
- Measuring ROI
- Blogging/Content Marketing
- Google SEO – how to write what, where and when
- Lead Generation Channels
- Facebook for your Business & paid campaigns
- Instagram
- Twitter
- Social Media Posting Tools
- Linked-In for Business
- Newsletter/Mailing Tools
- Photo Editing tools for the best images
WHAT YOU GET
- Full day seminar (8:30am – 5:00pm)
- Course Manual
- Tools to help you build an Digital Marketing Strategy that is proven
- A Marketing Calendar to plan your strategy
- All kinds of hints & tips
- Introduction to FREE Online Tools to Market your Business
- Full catering for the day including Tea breaks & Lunch
- Certificate of attendance
BONUS:
Get a copy of our 100 Social Media Posting ideas
YOUR INVESTMENT
R2 650.00 per person