Digital Marketing Strategy
Fri Oct 25, 12:30 - Fri Oct 25, 16:30
Block 4, Stratford Office Park
ABOUT
Learning Outcomes
- Understand the core components of a digital marketing strategy and the benefits of using a strategic approach when developing digital campaigns.
- Set objectives to establish clear and measurable KPIs.
- Recognise the insights from key research activities to help guide channel choice, messaging, personas, and priorities and inform budget allocation when developing a digital marketing strategy.
- Understand how to develop a creative strategy that engages an audience and delivers on campaign goals.
- Understand how to select an optimal channel and budget mix supported by a paid media plan and campaign action plan to execute a digital marketing strategy.
- Use best practice for communicating a digital marketing strategy to stakeholders.
Students who complete this course will be awarded 3 credits* towards the Internationally recognised Certified Digital Marketing Professional accredited by the Digital Marketing Institute in Ireland.
LESSONS INCLUDE
- Digital Strategy Fundamentals
- Setting Strategy Objectives and KPIs
- Digital Strategy Research
- Developing a Creative Strategy
- Executing a Digital Marketing Strategy
- Communicating a Digital Marketing Strategy
Please Note:
You should opt to take the individual courses separately (not part of bootcamp), you are required to complete all 10 courses within a 6-month period to gain your certification.
Failing to do so will require you to take the course again, at a fee. This is because the DMI course syllabus changes / updates every 6 months to keep up with the ever changing industry.