Digital Marketing Strategy

Fri Oct 25, 12:30 - Fri Oct 25, 16:30

Block 4, Stratford Office Park

ABOUT

Learning Outcomes


  • Understand the core components of a digital marketing strategy and the benefits of using a strategic approach when developing digital campaigns.
  • Set objectives to establish clear and measurable KPIs.
  • Recognise the insights from key research activities to help guide channel choice, messaging, personas, and priorities and inform budget allocation when developing a digital marketing strategy.
  • Understand how to develop a creative strategy that engages an audience and delivers on campaign goals.
  • Understand how to select an optimal channel and budget mix supported by a paid media plan and campaign action plan to execute a digital marketing strategy.
  • Use best practice for communicating a digital marketing strategy to stakeholders.


Students who complete this course will be awarded 3 credits* towards the Internationally recognised Certified Digital Marketing Professional accredited by the Digital Marketing Institute in Ireland.


LESSONS INCLUDE


  • Digital Strategy Fundamentals
  • Setting Strategy Objectives and KPIs
  • Digital Strategy Research
  • Developing a Creative Strategy
  • Executing a Digital Marketing Strategy
  • Communicating a Digital Marketing Strategy


Please Note:

You should opt to take the individual courses separately (not part of bootcamp), you are required to complete all 10 courses within a 6-month period to gain your certification.

Failing to do so will require you to take the course again, at a fee. This is because the DMI course syllabus changes / updates every 6 months to keep up with the ever changing industry.