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Learning Outcomes

  • Understand the fundamentals of web analytics and the associated legal responsibilities and best practice concerning data collection, explicit consent, and privacy.
  • Set up and configure a Google Analytics account and install Google Analytics tracking code.
  • Set goals to analyse digital campaign performance and analyse the customer conversion journey using Google Analytics.
  • Monitor digital marketing campaigns and derive insights to optimise campaign performance using Google Analytics reports.
  • Track live data and use Google Analytics custom reporting features to record and analyse campaign data.

Students who complete this course will be awarded 3 credits* towards the Internationally recognised Certified Digital Marketing Professional accredited by the Digital Marketing Institute in Ireland.


  • Web Analytics Fundamentals
  • Creating and Configuring a Google Analytics Account
  • Setting Goals with Google Analytics
  • Monitoring Campaigns with Google Analytics Reports
  • Analysing and Recording Google Analytics Data

Please Note:

You should opt to take the individual courses separately (not part of bootcamp), you are required to complete all 10 courses within a 6-month period to gain your certification.

Failing to do so will require you to take the course again, at a fee. This is because the DMI course syllabus changes / updates every 6 months to keep up with the ever changing industry.

When and where?

Block 4, Stratford Office Park

Fri 25 Oct 2019 at 9:00 AM (SAST)
Fri 25 Oct 2019 at 12:30 PM (SAST)

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