Display and Video Advertising

calendar
Thu Oct 24, 12:30 - Thu Oct 24, 16:30
location
Block 4, Stratford Office Park

About

Learning Outcomes


  • Understand the fundamental concepts of Display and Video advertising and its role in an advertiser’s marketing strategy.
  • Create a YouTube channel and manage video content.
  • Identify ad formats available on the Google Display Network and YouTube.
  • Create Display and Video campaigns using Google Ads.
  • Find the right audience with Display and Video campaigns using audience and contextual targeting, exclusions, remarketing, and bid adjustments.
  • Optimise Display and Video campaigns using key metrics and tools and to measure the results.


Students who complete this course will be awarded 3 credits* towards the Internationally recognised Certified Digital Marketing Professional accredited by the Digital Marketing Institute in Ireland.


LESSONS INCLUDE


  • Fundamentals of Display and Video Advertising
  • Creating and Managing a YouTube Channel
  • Google Display Network and Video Ad Formats
  • Creating Display and Video Campaigns
  • Targeting Display and Video Campaigns
  • Measuring and Optimising Display and Video Campaigns


Please Note:

You should opt to take the individual courses separately (not part of bootcamp), you are required to complete all 10 courses within a 6-month period to gain your certification.

Failing to do so will require you to take the course again, at a fee. This is because the DMI course syllabus changes / updates every 6 months to keep up with the ever changing industry.


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