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Learning Outcomes


  • Understand the fundamentals of paid search and how it differs from organic search.
  • Launch a successful paid search campaign with Google Ads.
  • Manage and optimise a paid search campaign.
  • Measure the effectiveness of paid search campaigns using Google Analytics and Google Search Console.


Students who complete this course will be awarded 3 credits* towards the Internationally recognised Certified Digital Marketing Professional accredited by the Digital Marketing Institute in Ireland.


LESSONS INCLUDE


  • Fundamentals of Paid Search
  • Creating a Paid Search Campaign with Google Ads
  • Managing a Paid Search Campaign
  • Measuring Paid Search Campaigns


Please Note:

You should opt to take the individual courses separately (not part of bootcamp), you are required to complete all 10 courses within a 6-month period to gain your certification.

Failing to do so will require you to take the course again, at a fee. This is because the DMI course syllabus changes / updates every 6 months to keep up with the ever changing industry.


When and where?

Block 4, Stratford Office Park

Starts:
Thu 24 Oct 2019 at 9:00 AM (SAST)
Ends:
Thu 24 Oct 2019 at 12:30 PM (SAST)

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