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Learning Outcomes

  • Identify the benefits of social media marketing and differentiate between the most influential social media platforms and their advantages for a digital marketer.
  • Set up a social media account for a business on key social media platforms.
  • Build, manage, and sustain an active community on social media platforms.
  • Create paid advertising campaigns on key social media platforms using a range of advanced tools and features.
  • Extract and report on data from social media platform analytics tools and utilize it to inform future campaign objectives.

Students who complete this course will be awarded 3 credits* towards the Internationally recognised Certified Digital Marketing Professional accredited by the Digital Marketing Institute in Ireland.


  • Key Social Platforms for Digital Marketing
  • Setting up a Social Media Experience for a Business
  • Growing and Engaging an Audience Using Social Media
  • Creating and Optimising Social Media Campaigns
  • Developing Data-Driven Audience and Campaign Insights Using Social Media Tools

Please Note:

You should opt to take the individual courses separately (not part of bootcamp), you are required to complete all 10 courses within a 6-month period to gain your certification.

Failing to do so will require you to take the course again, at a fee. This is because the DMI course syllabus changes / updates every 6 months to keep up with the ever changing industry.

When and where?

Block 4, Stratford Office Park

Wed 23 Oct 2019 at 12:30 PM (SAST)
Wed 23 Oct 2019 at 4:30 PM (SAST)

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