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Learning Outcomes

  • Understand the fundamentals of content marketing and use content effectively at each stage of a digital marketing strategy.
  • Understand how to use the research phase of a content marketing strategy to assess the performance of your content and to identify risks and opportunities.
  • Initiate a content marketing strategy by establishing goals, tailoring topics to target personas and using content calendars to establish effective workflows.
  • Create and curate compelling content using tools and techniques including content personalisation and brand storytelling.
  • Extend the value of content by repurposing and use scheduling tools and promotion methods to distribute content.
  • Measure content marketing return-on-investment by analysing key metrics.

Students who complete this course will be awarded 3 credits* towards the Internationally recognised Certified Digital Marketing Professional accredited by the Digital Marketing Institute in Ireland.


  • Content Marketing Concepts and Strategy
  • Using Content Research to Find Opportunities
  • Developing a Content Marketing Plan
  • Creating and Curating Content
  • Publishing and Distributing Content
  • Metrics and Content Marketing Performance

Please Note:

You should opt to take the individual courses separately (not part of bootcamp), you are required to complete all 10 courses within a 6-month period to gain your certification.

Failing to do so will require you to take the course again, at a fee. This is because the DMI course syllabus changes / updates every 6 months to keep up with the ever changing industry.

When and where?

Block 4, Stratford Office Park

Wed 23 Oct 2019 at 9:00 AM (SAST)
Wed 23 Oct 2019 at 12:30 PM (SAST)

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