Introduction to Search Engine Optimisation

Tue Oct 22, 09:00 - Tue Oct 22, 12:30
Block 4, Stratford Office Park


SEO Course Learning Outcomes

  • Understand the fundamentals of Search Engine Optimisations and how it differs from Paid Search such as Google Ads.
  • Set business, SEO, and website objectives to drive website traffic, build awareness, and generate leads.
  • Build an SEO content plan based on strategic keyword and competitive research.
  • Boost a website’s organic search ranking using on-page, off-page and technical elements.
  • Measure the success of overall SEO efforts

Students who complete this course will be awarded 3 credits* towards the Internationally recognised Certified Digital Marketing Professional accredited by the Digital Marketing Institute in Ireland.


  • SEO Fundamentals
  • Aligning SEO and Business Objectives
  • Keywords and Building an SEO Content Plan
  • Optimising Organic Search Ranking
  • Measuring SEO Performance

Please Note:

You should opt to take the individual courses separately (not part of bootcamp), you are required to complete all 10 courses within a 6-month period to gain your certification.

Failing to do so will require you to take the course again, at a fee. This is because the DMI course syllabus changes / updates every 6 months to keep up with the ever changing industry.


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