Website Optimisation

By BlueMagnet https://www.bluemagnet.co.za/training/certified-search-engine-optimisation-professional/

Mon Oct 21, 12:30 - Mon Oct 21, 16:30

Block 4, Stratford Office Park

ABOUT

Learning Outcomes


  • Recognise the key components of effective web design and the importance of website optimisation for a digital marketing strategy.
  • Choose a website hosting option and design, build, and publish a basic website using WordPress.
  • Identify the principles of good web design and to attract potential customers using effective website content and copy.
  • Optimise website performance and usability using user-centered design principles and processes.
  • Use email tests, metrics, statistics, and best practices to report on and optimise an email marketing campaign.
  • Recognise how to use a website for insight, tracking, measurement and data capture.


Students who complete this course will be awarded 3 credits* towards the Internationally recognised Certified Digital Marketing Professional accredited by the Digital Marketing Institute in Ireland.


LESSONS INCLUDE


  • Web Design and Website Optimisation
  • Publishing a Basic Website
  • Design Principles and Website Copy
  • User-Centered Design and Website Optimisation
  • Website Metrics and Developing Insight


Please Note:

You should opt to take the individual courses separately (not part of bootcamp), you are required to complete all 10 courses within a 6-month period to gain your certification.

Failing to do so will require you to take the course again, at a fee. This is because the DMI course syllabus changes / updates every 6 months to keep up with the ever changing industry.