Introduction to Digital Marketing

Mon Oct 21, 09:00 - Mon Oct 21, 12:30
Block 4, Stratford Office Park


Learning Outcomes

  • Identify the core principles and purpose of digital marketing.
  • Develop clear and actionable objectives for a digital marketing plan.
  • Use digital research and social listening to gain insights into your competitors, audience and your industry.
  • Use the buyer’s journey to understand how to engage an audience effectively with 360 digital channels and content.

Students who complete this course will be awarded 3 credits* towards the Internationally recognised Certified Digital Marketing Professional accredited by the Digital Marketing Institute in Ireland.


  • Principles of Digital Marketing
  • Developing Marketing Objectives
  • Digital Research
  • Connecting with the Customer

Please Note:

You should opt to take the individual courses separately (not part of bootcamp), you are required to complete all 10 courses within a 6-month period to gain your certification.

Failing to do so will require you to take the course again, at a fee. This is because the DMI course syllabus changes / updates every 6 months to keep up with the ever changing industry.


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