The Essence of Marketing
Wed Oct 9, 09:00 - Wed Oct 9, 12:00
The Children's Memorial Institute - The Boardroom @ Ei8ht
ABOUT
With limited budgets and resources, what forms of marketing will have a better return on investment for your goals? From understanding the essential requirements of a marketing strategy, to actually formulating and implementing a marketing plan, this workshop is a great refresher for anyone responsible for marketing. In this 3 hour Workshop, learn the fundamentals of marketing – why we do it? Identify the Heroes and Zeroes of Marketing – who got it right and who failed. Determine your target audience. Identify how to reach and engage the right people. The application of quick marketing interventions.
Facilitated by Angela Kelleher - Angela is a marketing expert with more than 24 years of experience – both nationally and internationally. Her thorough understanding of community building strategies, social media, content marketing and customer engagement will be an asset to your non profit organisation.
This Workshop is ideally suited to individuals who are responsible for building awareness of their organisation. This includes both full time and part time marketing staff, who want to up their game and be able to add fresh ideas to their plans.
Our training rates have been carefully costed for the non profit sector while ensuring we are able to attract the best talent to facilitate the training and share their expertise, growing your knowledge and skills. Our 3 hour interactive Workshops are R520 per person, add R110 for the one hour Discussion and Coaching Session. Total cost - R630 per person. Members of Ei8ht receive 25% off all Workshops – email [email protected] to become part of our Community.
Our 3 hour Workshops are based on experiential learning – you will engage in case studies and discussions to ensure that the learning sticks and is not just a one way flow of information. Location, location, location – all training is facilitated at The Children’s Memorial Institute, we are on the Rea Veya and Taxi routes. If travelling by car we are just off Empire with easy access from the M1 motorway, parking is free. Healthy bodies, healthy minds – we offer healthy snacks and beverages – included in the training rates.
The one hour Discussion and Coaching Sessions are essential and are held two weeks after the interactive Workshop using the Zoom on line platform. Unpack your learnings and experiences and we will work with you to ensure that the learning is embedded back into your organisation. The Zoom Session for this Workshop is on Wednesday 23rd October – 14h00 – 15h00.
Workshops are limited to Ei8ht participants, booking is essential. We required a minimum of 5 participants to host the Workshops.