Getting the most out of Email Marketing
Wed Jan 21, 19:00 - Wed Jan 21, 21:00
iXperience
ABOUT
Email marketing – when done the right way – can be one of the most effective ways to promote your service or business online. Whether you’re a small business owner just getting started with email marketing or a marketer who's looking to increase your skills, this workshop will serve as a great introduction to help point you in the right direction.
In this workshop, we'll cover:
- why you should implement email marketing
- a guide for writing engaging, valuable emails for your users
- designing and writing your first email template (interactive class exercise, done in groups)
- powerful tools that will help you deliver and analyse your emails
- the basics of tracking email campaign performance
- tips on how to build up your email lists and maximise your reach
If your business isn't using email as a marketing tool already, you should be, and we'll help you get started.
Requirements
Please bring along a laptop
DIRECTIONS
Getting the most out of Email Marketing
iXperience
19 Park Road, Gardens, Cape Town, 8001, South Africa
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