The Connected Marketer Course JHB

ABOUT

If you want to build exceptional customer experiences that your customers crave, the this is the course for you. This course will unpack the new approach to marketing building connected customer experiences that elevates your business to create ONE brand experience across multiple touch points. We are witnessing the end of average. To thrive in the age of the connected individual, you need a new approach to marketing and business. The Connected Marketer ™ Course has been developed to enable marketers and brands to create, develop and maintain a business that best serves the 21st Century Customer.

This course will give you an understanding of changing roles of the CMO and how this impacts the business. It will offer you an understanding of how to build a connected brand, through sharing an approach, frameworks and tools that can be used to assess your current marketing plans and provide a new direction to meet the need of the Connected Individual.

Modern marketing has evolved beyond the point of a one-size-fits-all approach and this course will challenge you with unique thinking and a willingness to step outside the lines of conventional marketing tactics to turn your brand to be a true hero.

The future of marketing relies on creating a brand that combines physical, digital, sensorial and emotional experiences in a seamless and integrated manner . This masterclass introduces this new approach to marketing management inspired by brands like Amazon, Adidas, Airbnb and many more. It addresses the struggle to balance the physical and digital worlds and to deal with individuals at scale.

The Connected Marketer ™ has already trained thousands of marketing professionals around the world from hundreds of global organisations. Some of the brands include Red Bull, P&G, WPP, Adidas, Coca-Cola etc