Beauty Sales and Marketing Bootcamp

Did you know? :

1. Over 70% of Small Business Owners feel intimidated by Marketing, Social Media and Digital
2. 86% of Small Business Owners don't follow a content and promotional calendar and create specials spontaneously
3. Only 14% of Small businesses have an active sales process in place for their business?
4. The Small Business Owners have limited recourses and can't afford to pay a professional to implement the Marketing, Design and Social Media Content
5. Unable to attract enough new customers to walk through their doors

How is this course going to solve these challenges? :

In this course we will focus specifically on all the challenges based on the survey and the months of shadowing we've done to understand and address the challenges the beauty industry face. We will guide and advise how to improve marketing and business strategies by growing their existing revenue per customer, retain their customers and tactics to drive more feet in store. Ideas and solutions that can be implemented immediately.

Further more, we will spend a lot of time on practical to teach you how to do everything from Google my Business to creating your own digital art work with free tools. The Digital Practical training is specifically customised to the needs of the Beauty Industry and how to be discovered better online, build trust and have a credible reputation within your community. The opportunities are endless if you brainstorm the challenges creatively using unique tools and the Boo-Yah! approach of methodologies to success.

Every small business face the challenge of limited recourses and time. In many cases, some simply can't afford the luxury of a marketing consultant. It is our goal to teach you everything you need to know to have the pulse of your industry at your fingertips and to outshine your competitors and create your own unique proposition within the community. Sales! Sales! Sales! 

Who should attend?

Hair Salons: Whether you are running a Hair Salon from home or in a mall, this Sales and Marketing Workshop will be highly relevant to you

Beauty Salons, Spa's, Make Up Artist, Aesthetics: If you are in the business of Nails, Slimming, Treatments, Aesthetics or a Make-Up Artist this workshop is meant for you

Fitness and Wellbeing: Whether you are a Yoga instructor, Personal Trainer, a Wellness Specialist then this course is extremely important to the success of your business

What will you learn?

• We will unpack a Digital Toolbox packed with the most awesome free tools and affordable tools to empower your business
• How to Design all your own Social Media Posts
• Sourcing Beautiful Images
• Creating impactful Surveys and Analysing Results
• Design your own emails, Manage your lists and distribute compelling mailers
• Create measurable Call to actions for your campaigns and promotions
• Improve your organic SEO
• Create Events with payment gates and clever ways to use it to increase your sales
• Leveraging one testimonials in 6 different ways
• Repurposing your content
• Culture and Staff Motivation
• Marketing fundamentals for small business
• The B. R. A. G. Sales Process to set your business up for success
• Social Media Tips and Tricks
• Influencer Marketing
• How to answer questions your customers are asking and how to discover them

Testimonials

"Carmen Murray has completely changed my beautician mind. She has helped me so much to create confidence within my own content, to listen to my customers and be more creative. As a beautician and Beauty Salon owner, I can not thank you enough. Love You!!!! I can actually be a marketing guru in a couple of weeks. I am going to practice all the skills that i've been taught by Carmen over the last two days and watch this space!"

Rozanne Pelser - RalphChenelle Day Spa

"The most inspiring bootcamp, making marketing less intimidating and more exciting and giving you all the tools to enable you to do it yourself professionally"

Larika Clayton - Zebula Lodge

"Carmen Murray is everything Boo-Yah!!!! She is fun and knowledgable and also to the point. It is a no brainer , that if you want to increase engagement and feet through your business, you attend this marketing bootcamp. I had so much fun in those 2 days. I met amazing women that are going through some of the same business challenges and it's so refreshing to be able to sit and share all of our experiences and brainstorm together to improve our difficulties. Based on this course, I will follow Carmen through life. I am so excited to attend all her other courses as I know I am going to benefit tremendously from them. I feel I have found my passion again after this. Thank you Carms xxxxx

Laurie Pearse - Canyon Day Spa