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The Event

Sherry, Soup and Sales. Three highly effective S's when they are created with passion, attention, the perfect blend of ingredients and served up in the right quantity, quality and to the right audience.

Entrepreneurship is about being able to translate the change you want to create in the world, married with what you are good at, into a sustainable business and this means solving problems, innovating around outdated ways of doing and thinking and being authentic in your delivery throughout.

We invite you to join Future Females Winelands in Paarl on 13 August 2019 as our speakers share with you their business journey, and let you in on how they manage to find, engage and keep their customers through different but effective selling methods.

Introducing our amazing female entrepreneurs who will be sharing their start-up stories and guide us on how to negotiate some of the common myths and methods to creating and sustaining sales for your business:

Since 2005, Jacoline Wentzel has been the proud owner and in-house designer at The Spa Warehouse, a leading supplier of various prestigious spa brands, equipment and furniture. This distribution and design company is solely devoted to the industry that she loves and has seen her using her experience in various management roles with international and local companies such as Steiner Transocean, Elemis UK, Bioharmony and Nimue S.A., to successfully grow and development her own business and brand. She looks forward to sharing her 'winning formulations' as well as gives us a good hard look at the challenges that entrepreneurs will most certainly encounter - and how to make the most of them!

Nellie van der Walt is the owner of Veldfire, a Digital Marketing Agency with client across South Africa and abroad. After working for more than 10 years in corporate marketing management roles with familiar Winelands brands 'Simonsig' and "Backsberg', she decided to turn the constant tellings of friends and business owners that they...: “...know I need marketing but I don’t know how it works or where to start!”, into her startup business. Her passion for teaching people about marketing and really transforming a brand to its best version ultimately creates authentic customer engagements leading to sales and in her own words: 'I want to share some highlights from my journey with you and teach you how YOU can also take

the next step to becoming your own boss or just to run your business more successfully.'

We can't wait to trace their steps that have brought them to this point - so please join us!

But wait there's more...! Everyone attending on the night will receive a small gift from our generous event sponsor:



Future Females Winelands is sponsored by Payfast. Get more information about Payfast here:


What is Future Females?

Future Females is a global community of female entrepreneurs, intrapreneurs and aspiring entrepreneurs who are taking their career into their lives, learning the hard skills to grow in business and the soft skills to drive it. Our mission is to accelerate the success of aspiring and existing female entrepreneurs – to provide an environment where females can connect, and access the key resources (mentorship, funding, education) needed to succeed!

We are pro women, not anti-men. Men are always welcome! This is an inclusive event.

Join the movement:

Join our Facebook/Meetup group, Twitter or our Winelands Facebook Page to stay up to date with event exclusives, content, giveaways and pictures from the night!


About Workshop17

Workshop17 is an exciting hub that exists to accelerate innovation and entrepreneurship for a positive social and economic change. It is now the work place of more than 240 entrepreneurs, innovators and professionals and 80 companies. Corporates, government and civil society use the space daily for meetings, teachings and events. The public drops in for informal work and meetings in the café. The community buzz is felt every day!

Workshop17 Tabakhuis is a historical building in Paarl and forms part of the heritage area. The building was once used as a storage facility for tobacco which led to the naming of the property which we have transformed into a work and meeting place for a community. Tabakhuis is centred around the social workspace within the café environment aimed to encourage idea generation, collaboration and sharing between startups, seasoned professionals, small and large companies, entrepreneurs and freelancers. Tabakhuis offers over 140 hot desks, 16 private offices, 4 semi-private offices, meeting rooms and boardrooms along with a fully equipped seminar room located on the ground floor with easy access to the café.


When and where?

Workshop 17 Tabakhuis

Tue 13 Aug 2019 at 6:00 PM (SAST)
Tue 13 Aug 2019 at 8:00 PM (SAST)

Organiser details

Future Females Winelands