Mail & Guardian SEO & Google Analytics

Thu Jul 25, 08:30 - Thu Jul 25, 15:30
Glenhove Conference Centre

When you have a website, it is critical to understand who are vising your site, are your visitors new or returning, which pages and links your visitors click the most, where they are coming from and what they are doing there.

When you have a website, your goal is to ensure your website turns up on page one of Google for your key search terms.

How do you gain such insights about site traffic and user behaviour? How can you strengthen your stronghold on the search platform? How can you essentially fine tune the performance of your website and ultimately aim to bring greater quality prospects, optimise your campaigns and increase customers in the near future?

Google Analytics is the Only SEO Analytics Tool You Need and this masterclass will help you leverage on them and gain true value of SEO for your business or client.

Contact TJ on [email protected] or 11 250 7300 for more information, to book seat/s and for group discount.

Dylan Kohlstädt is the Founder and CEO of Shift ONE and the Digital Marketing Academy.

She has over 20 years marketing management experience in gaming, insurance, financial and property industries and is a subject matter expert on all things digital. She has extensive local and international experience (South Africa, UK and Australia) and has managed global and national brands in multiple languages and countries. Dylan has her IMM (3 years) Marketing Diploma as well as an MBA through Unisa.
Dylan is a digital marketing maverick, serial entrepreneur, speaker, trainer and is passionate to assist clients leverage on digital marketing and social media to grow their business and build a successful brand.

Unit 2, Eden on the Bay, 
Sir David Baird Dr & Otto du Plessis Drive
Cape Town
There will be step-by-step guide on how to use Google Analytics to measure the value of SEO for your business or your client.

This face-to-face masterclass will benefit entry to intermediate level practitioners so they will optimise the practicality and feasibility of SEO and Analytics. This is also a great refresher course for middle-level professionals.

Attend masterclass if you are responsible for
  • Marketing
  • Digital
  • Online
  • Website
  • Search engine optimisation (SEO)
  • Search engine marketing (SEM)
  • Social media
or if you are
  • Entrepreneurs
  • Business owners
Morning Session: Search Engine Optimisation (SEO)
  • What is SEO?
  • Why SEO?
  • Is it worth the investment and time?
  • The algorithm
  • Keyword research
  • Writing for SEO
  • Duplicate content
  • On page optimisation
  • Link building
  • Getting blocked or penalised
  • Ensuring SEO adds real value and bottom line to business
  • Tips for website marketing
  • Exercises and case studies
Afternoon Session: Google Analytics
  • What is Google Analytics?
  • Why Google Analytics?
  • How to create an account?
  • How to set it up on your website?
  • How to create a dashboard?
  • How to set up automated reports?
  • Audience: who is visiting your site
  • Acquisition: where did they come from
  • Behaviour: what are they doing on your site
  • Conversions: are they buying
  • Admin: adding users, etc
  • Setting up goals
  • Exercises and case studies
Glenhove Conference Centre
52 Glenhove Road
Melrose Estate
Tel: +27 11 442 3601
Mobile: +27 64 775 8685
Registration and arrival refreshments starts at 7.45 am
Masterclass starts from 8.30 am and ends at 3.30 pm, with breaks for refreshments and lunch

Additional information

Refund policy Refunds allowed (view policy)


Mail & Guardian SEO & Google Analytics
Glenhove Conference Centre
Glenhove Rd, Abbotsford, Johannesburg
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