The ABM Breakfast 2019 - Powered by Digital Kungfu
Digital Kungfu, Africa's Best Tech Startup, invites you to this exclusive breakfast for ICT thought leaders, professionals and brands.
The Account Based Marketing (ABM) Breakfast reveals for the first time the full extent of the state of demand generation for ICT companies in South Africa.
The results are in: Digital Kungfu’s Account Based Marketing (ABM) Survey reveals that South African ICT companies believe that the future success of their sales and marketing strategies lie with ABM.
· 51% of ICT companies are aware of the term ‘Account Based Marketing’ (ABM)
· The addressable market for ABM is approximately 9 000 ICT companies in South Africa
· 47% or roughly 4 500 ICT companies have been actively using ABM for the past one to two years
· The number of companies using ABM has doubled over the past 12 months
Note: The full set of curated data results will be shared LIVE at the breakfast for the very first time revealing powerful insights into ICT lead generation and account based marketing (ABM).
Who should attend the ABM breakfast?
- ICT marketers, sales executives, managing directors and C-Suite executives
- If you are interested in learning about how the best ICT companies are growing revenue and landing key accounts
All tickets include breakfast, coffee/teas and insights to revolutionise your thinking about lead generation and key account acquisition.
- Corporate tables - R4,500
- Six people
- Breakfast and drinks
- Printed binder of data results
- Individual entry - R750
- One person
- Breakfast and drinks
Tickets are strictly limited and on a first come first serve basis.
What is ABM?
Account Based Marketing (ABM) has been gaining traction across international markets. According to ITSMA, almost 85% of marketers measuring ROI say that ABM outperforms other marketing investments.
Marketo’s research backs this statistic, revealing that almost 85% of marketers said ABM provided significant benefits to retain and expand existing client relationships. 97% of marketers surveyed by the Alterra Group said ABM had higher ROI than other marketing activities.
How ABM Is Capturing Customer Attention
“We’ve been paying close attention to the ABM trend, both internationally and locally,” says Matt Brown, CEO of Digital Kungfu, a local storytelling production company that specializes in helping tech businesses build sales ready pipelines using the power of story and data driven marketing technology.
“The sales and marketing landscape is shifting. Brands need to capture the attention of their audiences in incredibly cluttered spaces. It’s getting tougher and tougher to get your message across. ABM solves this problem because it’s completely individualised and specific to the customer.”
To determine how local ICT companies feel about ABM and whether they’re using it, Digital Kungfu launched its ABM Survey in April 2019, and the results are in, with marketing budgets shifting towards ABM strategies and the number of companies using ABM doubling over the past 12 months.
“Goals for ABM range from driving demand and lead generation (56%) to pipeline acceleration (46%),” says Brown. “Importantly, ABM analytics are measured in terms of revenue growth (60%) and client engagement and relationships (36%), both critical factors in overall business success metrics.”
Measurable Results That Drive More Sales
Digital Kungfu’s focus on ABM for its clients is based on a number of key factors. “ABM is a highly-focused strategy that treats individual prospects and customers as their very own market,” says Brown. “This means content and even entire campaigns can be dedicated to people associated with specific accounts, rather than an industry as a whole.
“This individual focus speaks directly to specific customer needs, challenges and concerns, and we’ve seen the increased sales for our tech-based clients as a result.
“Internationally, more than 60% of companies plan to launch an ABM-based campaign in the next year. It’s been encouraging to see our own local research support this trend. One of the challenges that we’ve seen time and again is sales and marketing departments that are not well aligned around the same goals.
“ABM not only solves this challenge, but drives real, measurable marketing that results in deals. We believe ABM adoption is on the rise, specifically within tech-based businesses because of this measurable ROI,” he concludes.
Digital Kungfu is hosting an ABM event on Thursday, 27 June 2019 between 9am and 11am to unpack the results of the survey as well as how technology businesses can use ABM to drive leads and increase sales.
Tickets are available at Quicket.
Digital Kungfu is a storytelling production company that helps technology businesses market their software products/services, generate leads and build their brands. To address the pace of the technology sector, Digital Kungfu combines the power of story and best in-class marketing technology to take new or existing products and services to market quickly and, in the process, maximise market share and generate leads and key accounts.
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