Mail & Guardian Stakeholder Management & Communications
Your organisation’s reputation, brand and credibility are viewed through the eyes of your stakeholders, which include your customers, shareholders or investors, suppliers or vendors, employees, government or regulator, partners, media and civil society or community.
As we all know, a good corporate reputation is vital for an organisation to perform well.
Thus, it is vital that your organisation build and improve corporate reputation through strong stakeholder management.
- How to gain trust and build loyalty from your stakeholders to ensure the long-term sustainability and profitability of your business?
- How do you manage and effectively engage with your various stakeholders?
- How do you positively influence your stakeholders’ perception of your organisation, brand, products or services?
- How, why, what and when to communicate with your stakeholders?
- How to craft key messages for them?
- What are the blunders to avoid?
M&G will host a one-day masterclass to equip delegates with proven successful strategies, advanced skills and techniques to manage their stakeholders effectively through the use of paramount communications and right messages. Delegates will leave masterclass with practical and tangible tools to take back to their organisation.
Contact TJ on [email protected] or 11 250 7300 for more information, to book seat/s and for group discount.
- Importance of stakeholders for corporate reputation and why do they matter?
- Understanding the importance of your key influencers and what are at stakes?
- Identifying and prioritising your key influencers
- Mapping out your primary and secondary stakeholders
- Profiling stakeholders – their needs, expectations, opportunities and challenges
- Successful strategies in managing and collaborating with your stakeholders
- Developing an effective approach to planning stakeholder engagement
- How to engage and network with your stakeholders to ensure long term relationships?
- Developing stakeholder strategy, engagement and communication plan
- How best to measure the results and benefits of successful stakeholder management?
- Essential tools and techniques to communicate effectively with each stakeholder
- Targeted and tactical communications – language, heading, introduction, body and conclusion
- Strategic approaches and selecting the right and effective channels
- Developing and crafting key message for each stakeholder
- Choosing your key message – emphasis, tone and style to build a rapport or during a crisis
- Practical guidelines, do’s and don’ts
- Monitoring and report on the effectiveness of the communication
- Stakeholder communications in times of crisis – what works and what doesn’t
- Case studies, pitfalls, failures and successes
Janine Hills, Founder and Chief Executive Officer, Vuma Reputation Management
Janine’s passion for integrity and trust in business relationships is the foundation upon which she launched Vuma Reputation Management in 2005.
Janine’s extensive business knowledge, skill and intricate understanding of reputation management are the outcome of over 25 years of experience across various sectors of industry. She has 10 years of experience within the hospitality industry having worked for Southern Sun and Sun International. She has also worked at Vodacom and Primovie (a division of Primedia) and has sat on the boards of Kaizer Chiefs, Ster-Kinekor Home Entertainment and Ster-Kinekor Licensing.
Janine was a former head of group communications for First National Bank’s (FNB) internal and external communications division, she was a founding member and part of the iconic team that drove and built the innovation of FNB’s eBucks and FirstRand Group.
Tshepo Sefotlhelo, Business Trainer, Vuma Reputation Management
Tshepo has worked on notable companies, brands and projects, including BHP Billiton, Namibian Marine Phosphate, Gijima, Jasco and Winston the Pigeon. He assisted with the re-launching of Kuruman Manganese Mine and the rebirth of Teba Bank as UBank, a retail bank for the mass market.
In 2014, through his consultancy firm KELSEF Media, Tshepo was commissioned to draft a communication strategy for government’s “War Room,” in response to the energy crisis. He was also part of the ANC’s 2014 national campaign team, serving as the social media and PR lead, and he serves on the National Task Team for the Department of Communications.
Junior to middle management level professionals, practitioners and executives, from both private and public sector, responsible for:
- Stakeholder management, engagement & relations
- Corporate communications
- External, internal communications
- Public affairs, relations
- Labour relations
- Media relations
- Government relations
- Business relations
- Investor relations
- Community relations
- Corporate reputation, affairs
- Reputation management
- Crisis management
- Corporate social investment or responsibility
- Strategic partnerships
Masterclass will be informal, allowing questions and debate. Delegates will participate in interactive and practical group exercises amongst peers.
Registration and arrival snacks start at 7.45 am
Masterclass starts at 8.30 am and ends at 3.30 pm, with breaks for lunch and refreshments