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About the book

Customer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy. Focused on the Customer Discovery step, The Entrepreneur’s Guide to Customer Development is an easy to follow guide for finding early adopters, building a Minimum Viable Product, finding Product-Market fit, and establishing a sales and marketing roadmap. It provides detailed customer development and lean startup concept definitions, a step-by-step approach to best practices, a business model analysis guide, case studies, rich graphics, as well as worksheets and exercises. No matter the stage of the business, this guide will illustrate how to build a product people want; foster strong customer relationships; test business model risk; reach out to early adopters; conduct startup marketing; create a customer funnel based on buyers’ process; and prepare a startup to scale up. This is a business book like no other. No fluff, but rather sound principles and concrete steps to take to build your business.

One of the authors, Brant Cooper will present the essence of the book.

When and where?

USB Executive Development, 165 West Street, Sandton
165 West Street
South Africa

Thu 14 Feb 2019 at 7:30 AM (SAST)
Thu 14 Feb 2019 at 8:30 AM (SAST)

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Organiser details

USB Executive Development