Seminar: Measuring the ROI of corporate online campaigns

Do you know how to effectively measure the ROI of your online marketing efforts, and can you successfully communicate their value to key stakeholders?

Marketing and Communications executives are under tremendous pressure to prove the effectiveness of their online initiatives. To ensure funding, marketing offices must measure the return on investment of their strategies and communicate their success in tangible ways.

Join your colleagues to walk through a step-by-step primer on how to measure and communicate the value of your integrated digital advertising and public relations initiatives. You will learn both strategic and tactical approaches for measuring online marketing ROI and brand strength, as well as review examples of online marketing initiatives executed by a variety of organisations.