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The Event

Event Background and Objectives: 

Maximising Sponsorship investment doesn’t have to be rocket science. In theory, and in practice in some cases, we know that sponsoring an event can do a number of things for a brand. Brands, Organisations and Rights Holders can gain greater long-term benefits if they start with the fundamentals. Sponsorship can provide a compelling theme to be leveraged throughout the Marketing Mix but we must all ensure we are looking at the bigger picture and actively adding to the experience. But, we also know when it comes to annual reviews and debriefs, most sponsors/partners walk away wondering if all the expense and effort were worth it. Currently the Sports, Lifestyle and Entertainment landscape is constantly evolving, rights holders need to adapt to meet the new demands of potential sponsors. Conversely, brands need to adapt to stay current and relevant with consumers and fans


Learning Outcome:Learn how to maximise your Sponsorship rights and thus your return on investment by fully leveraging the rights and assets afforded to you.


When and where?



Bryanston Country Club
Bryanston Drive 63
Sandton
South Africa
2191

Starts:
Fri 22 Feb 2019 at 9:00 AM (SAST)
Ends:
Fri 22 Feb 2019 at 12:00 PM (SAST)

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Organiser details

YzeUp in association with Ganizani Consulting and Sartori