Mail & Guardian Crisis Management Workshop

Tue Jan 29, 08:30 - Tue Jan 29, 12:00

Melrose Arch

ABOUT

Without a plan in place, panic prevails and mistakes are made

Attention organisations: Update your playbook and be prepared for future crises!

A crisis faced by an organisation is any situation that threatens the integrity or reputation of a company, which ultimately affects its operations and bottom-line.

Crisis situations can range from industrial, transportation or workplace accidents, natural disasters, data breaches or cyber security, fraud or corruption, scandals or criminal investigations, product failures or recalls, labour disputes or activism, criminal or civil litigation, social media backlash to unwarranted workplace incidents.

Organisations spend years building a brand and its business, establishing their reputation and when (not if) a crisis strikes, CEOs and their teams are under siege. Their company reputation and credibility take a huge knock.

M&G will host a half-day workshop to assist organisations mitigate risks and take steps to be prepared for any future crisis. This is a critical checklist for any business going into the new year!

Contact [email protected] or Tel: 011 250 7300 for more information.

AGENDA DISCUSSION

  • Crisis management plan – develop, implement, execute
  • Scenario planning – strategies and procedures
  • What are the processes to manage reputation in the face of crisis?
  • Monitoring and responding to issues and concerns in real-time?
  • Crisis communication - crafting the messages for all touch points
  • Who should be in charge and be involved
  • Stakeholder engagements
  • Crisis media event planning & management
  • Print, social media and press co-ordination
  • Tips and rules of crisis management
  • Preparing your CEO as the spokesperson
  • The new threat - social media and how to manage it
  • Restoring organisation’s reputation and strength amidst crisis
  • Case studies and lessons learned – successes and failures of corporations and SOEs
 

TRAINER

Janine Hills
Founder & Chief Executive Officer
Vuma Reputation Management

Janine has over 25 years’ business experience across various sectors, including financial services and telecoms. Her passion for integrity and trust in business relationships led her to launch Vuma Reputation Management in 2005. Janine’s knowledge, skill and deep understanding of reputation management has brought her many awards, nominations and honours over the years, particularly in the fields of entrepreneurship, women’s empowerment and leadership. Her most recent achievement is a presidential appointment to the Board of Trustees of Brand South Africa.
 

WHO SHOULD ATTEND

Junior to middle management level professionals and practitioners, from both private and public sector, in charge of:
  • Crisis management
  • Corporate communications
  • Corporate reputation
  • Corporate affairs
  • Public affairs
  • Reputation management
  • Media relations
  • Stakeholder relations and engagement
  • Government relations

DIRECTIONS

Mail & Guardian Crisis Management Workshop
Melrose Arch
52 Glenhove Rd, Johannesburg, 2196, South Africa
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