Problem-Solving: Accessing the media
Sat Oct 13, 09:00 - Wed Oct 24, 11:00
Lighthouse Studio
ABOUT
Tactical use of the media can be a great boost for your business to allow you to:
- Position yourself as an expert in your industry or field
- Put your brand in front of key clients and decision-makers
- Open new doors for your business to grow
- Respond to reputation-related issues in your company or sector
Many businesses don't understand how to access the media and use it to positively contribute to growing their reputation.
We are going to be running 2 Problem-Solving sessions (one on 13 October and one on 24 October) where we will look at:
- How does content make it onto radio, television and industry media
- Media you haven't thought of
- Building relationships with media houses and putting you front of mind to contribute to debate
- The changing content landscape and how to access it
- Content marketing
Pricing:
- Single ticket access - R650 per session
- 2-for-1 ticket access - R1000 per session
For further information on the event, you can mail [email protected]
About the presenter
Marc Ashton is an award-winning financial journalist, a previous editor of Finweek magazine and was one of the youngest directors to run a JSE-listed business. Most recently, his medical technology business has been nominated for 2 innovation awards in its first 6 months of existence.
Having interviewed hundreds of business and industry professionals on radio, television and digital media format, Marc has built up a strong understanding of the way that the media landscape in South Africa works and has a proven track record of assisting teams in accessing media