Using mobile research apps to measure shifts in reputation and ROI.

ABOUT

Following the success of ovatoyou’s mobile study of SA bloggers, Amanda Reekie, founding director of ovatoyou and ImagineNATION Alliance speaks to PR-Net about how we can use affordable mobile research platforms to test shifts in sentiment and reputation and, more essentially, as a tool to confirm the efficacy of our efforts and prove ROI.

DIRECTIONS